Situation: To increase market share, the Microsoft WWPS Education Industry team wanted to introduce more customers to Core Infrastructure Optimization (IO). The team found that many customers were unable to accurately assess their IT infrastructure and develop a technology strategy that matched their business needs. Without this knowledge, customers could not confidently implement technology advances. Microsoft asked Advaiya to develop a tool that would help the team gather information and introduce Core IO to customers.

Solution: Advaiya created the IT2B Business Priority Tool to help the Microsoft team have conversations with customers about their strategic business and IT goals. Highly interactive and workflow driven, the tool helps customers create a custom technology map by guiding them through an analysis of business priorities, drivers, needs, and investments. The tool generates a customer-specific Business Priority Guide, Platform Discussion Guide, and product mapping slides that align with the phases of Core IO: Basic, Standard, Rationalized, and Dynamic.

Result: In addition to Microsoft, other business and educational organizations are using the IT2B Business Priority Tool to determine how to move through the phases of Core IO maturity.