Situation: To highlight the potential of Microsoft SQL Server in the digital marketing space, Microsoft asked Advaiya to build a series of partner videos that demonstrate how SQL Server can access, manage, and deliver information—across an organization and around the world.

Solution: For the first three videos in the series, Microsoft partnered with NEC and Vukunet, which provided a platform to move content and advertising across multiple screens from one central location. Shooting in New York and Chicago, the Advaiya team managed production for the inaugural video, establishing the process and executing it from start to finish. We worked with all stakeholders, wrote the script, staged and filmed in multiple locations, and performed the final edit.

Result: The SQL Server video series is driving interest in the product and awareness of its versatile role in advertising solutions. Drawing on our creative and technical expertise, the Advaiya team was able to define the production process in full detail, deliver high-quality work across several time zones, and produce an intriguing video in record time.